Go Salt | A Schoenberg Company is the leading supplier of salt and deicing products in the north-east. Industries they serve include agriculture, food processing and transportation. They have recently celebrated 120 years of being in business.
Go Salt came to us for a brand refresher and we were happy to help! Their original logo had been developed in the late ’70s and they needed something to pop for their invoices, website, mailing lists, and brand identity. In addition to a new logo and look, the wanted to enter the world of social media; creating a Twitter, Facebook, and LinkedIn profile pages.
The concept of the logo and new brand was for it be modern and fun. Salt is not only a purifying element but it is also used for celebratory occasions and comfort food. Below are a series of drafts and concepts before finalizing the approved logo.
Go Salts ad campaigns, social media, and print presence has reached off 200,000 impressions, spiking sale up 25%. The branding phase is currently ongoing, with the web and SEO optimization coming soon.
"We've been working with YLM for over 4 years and have been incredibly happy with their work. We've seen great benefits in our work together."
Mark Schnieder Owner of GoSalt