New York City Football Club needed a highly interactive website to support its 24-hour soccer game that brought NYC together under the lights at Rockefeller Center®.
The NYCFC came to us to gain an interactive experience with the fans as well as their friends and family. The goal was to celebrate both the NYCFC, New York, and the soccer fandom.
We collaborated with the talented team at Johannes Leonardo who offered creative input for the project. The site was sponsored by Wix and it was necessary we use their platform and service.
By the first hour of the launch, 75% of bookings were unavailable, creating fandom social media frenzy. By the 6th hour of the release, the NYCFC game was completely booked reaching over 100,000 impressions and trending within Twitter's top 100 hashtags; #24hrgame.
"YLM did an incredible job. They worked well with our agency and our partnering agency. Thanks for the great work and great results."
- Yale Kim, Sponsorship Coordinator @ NYCFC