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NYU | Stern

OOO & Digital Ad Design

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Project Summary

NYU Stern was proud to offer its top-ranked Executive MBA (EMBA) program in the heart of Washington, D.C. We created OOH advertisements and digital bands ads for the internationally ranked university.

Goals

NYU Stern was proud to offer its top-ranked Executive MBA (EMBA) program in the heart of Washington, D.C. We created OOH advertisements and digital bands ads for the internationally ranked university.

Technology

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Project Summary

The concepts behind the ads were to celebrate Washington D.C and the exciting new NYU program. Using iconic Washington D.C. monuments and locations, as well as showcasing students of various ages and genders, providing the viewer with an engaging experience that the college was offering.

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The ads showed in over 20 high traffic D.C locations, gaining over 1,000,000 impressions, including that of their digital and banner ads.

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Kind Words.

"YLM did an outstanding job for NYU. The ads were met with positive reception and exceeded KPIs." ​ ​

Ann Hibbert @ Generator Media ​