The Forecast

Brand Development | Web Design | Web Development

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Project Summary

The Forecast advises on trade alerts that allow members to make short and long term trades. Formerly Hedge Fund Z, the Forecast, approached us with an exciting opportunity to rebrand themselves and also redevelop and redesign their website.

Goals

The goals from a branding perspective were to immediately showcase the value of The Forecast and how it assists it's users. We developed a customer nurturing process and navigation tree for improved customer retention and overall experience. We also created a user-friendly back end that would allow the owners to make changes and alterations independently of a development team.

Technology

Project Notes

In developing this project we also worked with several 3rd part apps including Klayvio, Authorize.net, and EZ texting. One of the services we offer as we develop is to incorporate apps that are utilized by our clients and tailor them for best practices pertaining to the KPI's and long/short-term goals.

The Forecast exceeded its KPIs post-Hedge Fund Z. User retention and sign-ups increased by 30+%. The owner was also able to further develop the site post-delivery independently to sustain and add to the platform we developed for them.

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Kind Words.

"YLM was a fantastic team to work with. They worked with our budget and created something scalable and easy to use. We highly recommend them!" ​

Max S. | Founding Member @The Forecast