Southern Bancorp's mission is to provide banking to underbanked communities that include financial education and microloans. It only made sense that they would start developing an app to further their mission throughout the country, thus came WALT.
We were first introduced to this project at its inception. We developed an entire branding catalog including color story, visual language, font ideation, and illustrations. In addition to the branding components, we developed their website, marketing materials, social media content creation, and managed their contributors.
In addition to creating custom experiences, assets, and development, we managed and maintained WALT's site health, social media content, and ad campaigns. This in-depth management of all aspects of WALT's media created a brand that has growth potential as well as sustainability.
The delivered website reflects InMarket’s new marketing efforts that include showcasing their clients. As a result of the new site, there was a 32.3% increase in traffic and bounces decreased by 10%.
"YLM is a team that is always very thorough, detail orientated. My experience is they hit their timelines and budgets too"
Vance Smiley | Founding Member @Bankworx