How often do you click to the second page of Google search results if you don’t find what you’re looking for on the first page? Almost never, right? In fact, less than 1 percent of people go to the second page on Google. That’s why so many businesses want to rank first on Google. When it’s put in those terms, you can see why it is vital for your business to rank on the first page. But, there are several other benefits of ranking on page one. Better brand authority, beating your competition, and reduced advertising costs, just to name a few. Looks look a little bit more in-depth at why it’s important to rank on the first page of Google Search Results.
Brand recognition is an understated, but important part of marketing. When you rank on the first page of google search results, viewers will definitely see your website and business name. Even if they don’t click your link, this is still a win for you. When you become familiar to people who aren’t even customers yet, they are more likely to choose you when it comes time to purchase. Additionally, they are more likely to recommend you do their peers. So, your business will definitely benefit when you rank on the first page for keywords that your customers search for the most.
Beat Your Competitors
Outranking your competitors in Google search results is the best way to stay ahead of your competition. When your business is all over search results, your name will become recognized first. This will lead to more trust in your brand, and eventually more business for you. Ranking first is not an easy feat. Google ranks those who they believe have produced high-quality content that is truly valuable to searchers. So when you rank higher, that automatically means that your content has been proven to be more valuable than other available content. This positions your brand as an expert in your field, and your readers are much more likely to trust you.
Reduced Marketing and Advertising Costs
The best part about ranking on the first page organically is that it is significantly less expensive to maintain than when you pay for advertising. Aside from the costs of creating and sharing content, organic ranking is free— making it one of the most cost-efficient methods of marketing available today. Running paid ads is a great way to generate traffic and results when your business is brand new. But long term, the best strategy is organic SEO. The more content you consistently produce, the higher you will rank. Over time this method can save a significant part of your budget.
Need help getting your website to rank first on Google? Yellow Lion Media can help! With a perfect mix of strategy and creative content, we can help your business rank higher and get more traffic. Schedule a consultation call today to get started!