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Project

Celsius

  • Design Strategy
  • UX/UI Design
  • Web Development
  • Marketing
  • Copywriting
  • Animation

The Problem at Hand

Elevation of marketing efforts and brand ideology.

Celsius came to us when there were limitations surrounding the marketing of crypto on popular platforms. They needed assistance in sprucing up their creative assets and marketing strategy.

The Big Idea

Create interactive ad campaigns that will reach new customers and receive huge impressions.

In partnership with Celsius we developed concepts that would make the idea of crypto more accessible. Our aim was to showcase their true value in succinct terms and provide engaging characters to round out its accessibility.

How We Did It

A two pronged approach: research and imagination.

We combed resource libraries to discover the limitations surrounding crypto marketing and leaned into those restrictions. We collaborated with the Celsius team using branded characters and direct value messaging.

What We Gave

A successful 6 month campaign reaching over 10+ million people.

Our metrics were deemed a success as we overcame marketing limitations that the Celsius team initially encountered. We delivered an updated commercial, brand and character assets, as well as a new website UI/UX strategy.

Let us get you there.

We'll get you where you need to go and create work that works for you.

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