Project
URSA Space
- UX/UI Strategy
- Web Development
- User Testing & Research
The Problem At Hand
Satellite intelligence infrastructure services, demystified for web.
In collaboration with Burns Group NYC, we interpreted and applied URSA’s new visual brand guidelines and competitive marketing strategy to develop a visually stimulating, easily navigable website for their technical users.
The Big Idea
The right messages, in the right place.
Ursa has many offerings and was in the process of launching a brand new digital platform for total customer access. We had to get to know the user to understand where and how to incorporate all services and solutions to avoid confusion and eliminate any excessive reading or clicks.
How We Did It
Visually mapping the journey.
In order to get to know Ursa’s unique technical user base, we conducted in-depth user interviews and site prototype observations in order to appropriately map out a desirable user journey on the site.
What We Found
An engaging experience through videography and imagery.
We found Ursa Space’s users wanted the ability to read about specific use cases and solutions for their industry immediately upon accessing the site. Highlighting video and imagery in a reverent way was also valuable to exemplify Ursa’s unique offerings and approach to satellite infrastructure services.
Visit Ursa Space
Let us get you there.
We'll get you where you need to go and create work that works for you.
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